Tweakonomics is 21st-century marketing. It’s marketing in the fast-lane. It’s a crowd-sourced model for software product development, reflecting new metrics-based approaches that will change the way companies who deploy software interact with customers forever.
Tweakonomics describes a striking new phenomenon that we have observed at companies that we work with. These companies have global 24/7 audiences, and they have cultures that know how to respond in near realtime to metrics and data that tell them what to do next. The results: product improvements in near realtime resulting in more revenue and more customers. We intend to document the trend, write about it, highlight best practices, dig deeper with clients and explore wider implications.
Tweakonomics is business in the fast lane. Companies with 24/7 online global follow-the-sun customers don’t have time for focus groups, market studies, or long development cycles. Instead they are tinkering and testing with live customers and greenlighting and killing off projects weekly, maybe even daily when the results come in. It’s about turning bits of your operations into marketing. Tweakonomics is business agility like you’ve never seen it. Companies like Facebook, Amazon, Google, and Zynga are doing it and you will be doing it too, as it has implications beyond the world of cloud computing services.
Why? Everything is software. More specifically, everything is software-based. Because everything is software-based, and everything is connected, everything is tweakable. It’s starts with software, but resonates more widely.
Tweakonomics is truly Darwinian product development.